"At our look book shoot..."
Lauren Conrad laid out the baby steps of Paper Crown by launching on Twitter and Facebook giving fans, consumers, and potential store clients an opportunity to follow the progress of Lauren's new clothing line strutting out this Fall.
Even though Paper Crown's website hasn't launched yet, early shoppers can leave their name, e-mail, and phone number so they can be the first to take a look at Paper Crown's internet lift-off.
Paper Crown will also debut some of it's collection at Coterie at addisoncrescent.com later this month so fashionistas get an early look at Lauren's creations.
Lauren Conrad's Paper Crown collection is for those who like to play dress up in a grown up world, with modern takes on classic style, elegant cocktail attire, and menswear inspired pieces that are youthful and effortless staying within fashion boundries while staying fresh and feminine.
The collection is composed of ultra romantic maxis, chic cocktail attire; menswear inspired pieces and tailored basics. The result: an understated elegance that is both effortless and youthful.
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