Tuesday, February 2, 2010

Kelly Cutrone Sets You Straight

You’ve seen fashion-industry power-publicist Kelly Cutrone dishing out her unflinching advice to her famous protégés, Lauren Conrad and Whitney Port. But last week OK! asked you what guidance you’d like to hear from Kelly.
Here are her answers.

Hey Kelly, I was wondering what you would tell someone who wants to enter the fashion industry. I am currently still in university and want to get as much experience as I can now, but I am finding it hard to find opportunities as I am not near a central fashion location. What would you suggest I do now to potentially help my future job chances in the fashion/PR world? Emily

Dear Emily,
If you want to work in the fashion industry, your choice of internships becomes key. That’s where you start making yourself into a brand.
Select which companies to approach according to where you want your career to go. If you want to work for a luxury fashion brand, you should do all the research you can on the luxury brands, from Louis Vuitton to Dior to Givenchy to even more cutting edge brands like Rick Owens. Or if you want to be a contemporary, fun girl who does lots of trade shows then you should find out about companies like Betsey Johnson and Steve Madden.
Associate accordingly with brands that represent where you want to be five years from now.

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