Whitney Port announces her new campaign with TRESemme at Mercedes-Benz Fashion Week at the TRESemme Booth at Lincoln Center on September 10, 2010 in New York City.
TRESemme falls into fashion with Whitney Port
By Antoinette Alexander
MELROSE PARK, Ill. (Sept. 8) Hair care brand TRESemme, the official hair care sponsor of Mercedes-Benz Fashion Week for the fifth season running, is transporting the runway into everyday through its "Her Way to the Runway" campaign with designer and reality star Whitney Port.
The spring 2011 season of Mercedes-Benz Fashion Week takes place from Sept. 9 to 16 in New York City.
Port, a young designer and star of MTV's "The City," will discuss the inspiration behind her spring 2011 Whitney Eve line and will translate how these looks can be created for everyday style.
Debuting in December in Allure, Glamour and Lucky magazines, the six-page insert will be supported through digital campaigns on Luckymag.com, Allure.com, Glamour.com and Style.com. It also will be featured in the brand's social media outlets and Port's social networks, revealing backstage photos from the shoot and all the action behind the scenes.
TRESemme celebrity stylist Mara Roszak is creating the hair looks for the insert. Roszak also is the lead stylist at Port's upcoming spring 2011 Whitney Eve fashion show.
credit - zimbio, wire image, drugstorenews
~Kelli at Hills Freak
~Kelli at Hills Freak
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