Friday, February 11, 2011
Lauren is set to debut her very own clothing collection at New York Fashion Week! The line, titled ‘Paper Crown’, was designed for those who like to play dress up in a grown up world, with modern takes on classic style, elegant cocktail attire, and menswear-inspired pieces that are both youthful and effortless. Also in this collection, you will find ultra romantic maxis, tailored basics, and more. Paper Crown is inspired by LC’s love of fanciful design elements that transcend the boundaries of everyday fashion, while maintaining an aesthetic that is fresh and forward with a feminine charm.
Thus far, Lauren and her team have begun to build the brand’s awareness by giving fans and potential consumers sneak peeks of behind-the-scenes shoots and merchandise via large online networking sites such as Facebook and Twitter.
Here’s the first look at her new clothing line ‘Paper Crown’, set to hit stores Fall 2011.