Monday, September 28, 2009

'The City' is all about work, says star Olivia Palermo


Boyfriends are so last season.
And the new episodes of MTV's "The City" are all about work.
"The show is definitely more workdriven now, which is cool, because I think girls want to see what happens in the fashion industry," series star Olivia Palermo told The News. "There are also new girls involved, and that gives it a little more of a dynamic. Just like New York is constantly changing, the same goes for the show."
The series, returns with new episodes tomorrow night at 10:30, "The City" follows Palermo and former "Hills" star Whitney Port as they settle into a pair of new jobs, at Kelly Cutrone's People's Revolution public relations firm and Elle magazine, respectively.
Since we last saw Port, she's moved on from a PR position at Diane von Furstenberg, her fancy Grammercy high-rise apartment and on-again, off-again boyfriend Jay Lyon. Palermo's own relationship isn't shown on the series - a decision she says is "personal."
Joining the mix are Roxy Olin, a friend of Port's from high school who applies for a job at People's Revolution, and Erin Kaplan, Elle's PR director with whom Palermo doesn't immediately see eye-to-eye.
"For me, the most important thing is to be professional and focus on the magazine," Palermo said. "In any work environment, you butt heads with some of your co-workers. You'll see the ups and downs of that relationship [with Kaplan] through the season."
Before being cast in the MTV reality series, Palermo was already well-known in Manhattan for being a part of a new, young group of socialites, the most famous of whom is Paris Hilton. Palermo even appeared on the cover of New York magazine in 2007dubbed as the "It Girl" and became a hot topic of snark on Gawker.com, which dubbed her a "debutard."
Palermo said she pays no mind to her critics and hopes her appearance on "The City" will prove to anyone watching that she's just in it for the fashion.
"This is business for me. I'm not jumping at fame," said Palermo. "That's not a goal for me. If it's part of the career path I go down, I accept it, but I love fashion, I love accessories, and I wouldn't be in this industry if I wasn't passionate about it."
To that end, viewers will follow along as Palermo attends New York Fashion Week and Miami Swim on behalf of Elle, as well as working on morning-show segments with Kaplan.
Palermo and Port often clashed when they worked together in the von Furstenberg offices, but now that they're on separate career paths, Palermo has nothing but nice things to say about her co-star.
"I like Whitney. I think she's a really nice girl," Palermo said. "I haven't interacted with her friend Roxy a lot yet, but it does seem like she will bring a lot of drama to the show, for sure."
Credit - www.nydailynews.com

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