Monday, May 3, 2010
Lauren Conrad wants teens to know that beauty doesn't always come from the cosmetics aisle or fashion racks. Whether it's getting ready to look your best for a big event or a regular day at school, Lauren has partnered with the National Milk Mustache "got milk?"® campaign and DonateMyDress.org to show how making the right choices, like eating nutritious foods and drinking lowfat or fat free milk, can help teens look and feel their best. As part of her partnership with the "got milk?" campaign, Lauren is asking teens to cast their votes to make "got milk?" history and help style the milk mustache ad she'll appear in this spring.
Lauren considers milk one of her beauty secrets and knows that drinking it regularly helps her look and feel her best – whether at a red-carpet event or hanging out with friends. To learn some of her other beauty tips, teens can visit bodybymilk.com, where they'll also have the chance to vote on the style of Conrad's milk mustache ad – cool and casual "California Girl" or fun and flirty "Night Out." One dollar for every vote will go to DonateMyDress.org*, the first national network to bring together local dress drive organizations across the U.S. to help ensure every girl can have a dream night at her prom.
For each vote cast, teens will be entered to win fashion and beauty prizes from Lauren's ad shoot. One teen will be selected to win a professional style session and will appear alongside Lauren as she reveals the ad teens chose.
"I attend lots of high-profile events, so it's important to me to always look and feel my best," said Conrad. "I know it's about making good choices regularly, like eating a well-balanced diet and drinking plenty of milk. Milk's nine essential nutrients are my beauty secret for healthy, glowing skin and strong teeth, hair and nails."
And Conrad knows all about stepping out for big events. In 2005 she attended her prom in front of America as one of the high school seniors on the show "Laguna Beach." Since then, she's grown up to become a bestselling author, appear in numerous TV shows and movies and launch her own fashion line. As the newest face to don a Milk Mustache in the popular "got milk?" campaign, Conrad joins the ranks of more than 290 actors, athletes, models and musicians who have lent their upper lips in support of milk. Conrad's ad will debut this summer.