Sunday, January 17, 2010
Kelly Cutrone: Fashion Publicity is Like 'Working In Emergency Room'
KELL HATH NO FURY: Publicist and MTV reality star Kelly Cutrone is wasting no time in kicking her brands (including her p.r. firm People’s Revolution and, increasingly, Kelly Cutrone herself) into high gear in 2010. In addition to debuting her own Bravo reality series, “Kell on Earth,” on Feb. 1, Cutrone’s first self-help tome, entitled “If You Have to Cry, Go Outside...And Other Things Your Mother Never Told You,” will be released by HarperOne, the touchy-feely imprint of HarperCollins (Deepak Chopra is a label mate), on Feb. 2.
Cutrone, who is 44 years old and a mother of one, was approached to write a book by a young Harper editor who was also a fan of “The Hills.” It didn’t take much convincing, especially when Cutrone realized the type of book she would be able to author. “I felt like there’s a lot of confusion about what it means to be feminine,” she said. “I wanted to write a book that reached out to young women.” To do so, Cutrone polled her People’s Revolution interns in a “marketing study” to find out exactly what “if you were going to read a book by me, you would want to hear about,” (responses included how she got her start, being a single mom and dealing with sexism) and enlisted Meredith Bryan, the author of a 2008 New York Observer profile on Cutrone, to cowrite the book in five months.
Punctuated with aphoristic chapters such as “It’s Not a Break Down, It’s a Breakthrough” and “A Bitch Is Not a Bad Word,” “If You Have to Cry...” is also full of Cutrone’s urgings to up-and-comers to “awaken to your inner voice,” to “gather up your courage like an armful of free clothes at a McQueen sample sale,” and “celebrate the magic inside of yourself,” Cutrone explained, quoting from her introduction, “Are You There, Babe? It’s Me, Your Soul.”
Not that there aren’t revealing moments in the book, not to mention some good dirt. “It’s kind of like the good, the bad and the ugly,” Cutrone said. “It covers everything from marriages to relationships to jobs to….Even Ashley Dupré makes a little appearance in my book.” In that passage, Cutrone recalls being dismissed by Yigal Azrouël after seating everyone’s favorite call girl in the front row of the designer’s fall 2009 show: “[The night I was fired,] I called another one of my clients, Jeremy Scott, and told him to please make me a T-shirt that said, ‘What Would Madonna Do?’” Cutrone said, reading from a manuscript. “‘Oh please, I don’t need to make you a T-shirt,’ Jeremy replied. ‘Madonna would have grabbed that girl by her ponytail, made out with her and said, ‘Why are you talking about my girlfriend like that?’ And suddenly I realized that I hadn’t maximized my moment.”
Sounds like fun, though Cutrone admits the timetable and, sometimes, the writing process, wasn’t. “I was already prepping for [New York] fashion week and shooting two TV shows [MTV’s “The City” and her own Bravo show] and running three offices” when she began the book in June, she said. Which raises the question: Is the p.r. business still where it’s at for Cutrone, who now has a team of lawyers and agents, at William Morris Endeavor and International Creative Management, who represent her for everything from public speaking to producing and branding? Cutrone seemed to bristle at the implications. “P.r. is what I know how to do to make money and it’s what I’m really good at,” she said. “I think it’s a natural thing to say, ‘Oh, OK. Well, now Kelly Cutrone has to leave p.r., but that would be an old model and I’m not really interested in old models....Do I want to stick around when I’m making a fortune writing books and producing television, taking s--t from a designer who pays $6,000 a month who doesn’t want to pay their bills for three months? No. Does being on TV and writing books give me the freedom to kick their asses out of my office before they f--k me over? Yeah. That’s the reality.” 
Well, reality television, at least. With respect to “Kell on Earth” — which also makes “characters” of People’s Revolution staff such as equity partners Robyn Berkley and Emily Bungert — Cutrone sees her increasing profile as a value-added. Belying her shoot-ya-straight, layperson m.o., here Cutrone talked of “distributing content directly to the homes of America — we’ve eliminated the retailer and we’ve eliminated the magazine” and bridging the gap “between traditional and nontraditional media” at no cost to her p.r. clients, 70 percent of whom, Cutrone estimated, agreed to appear on camera.As to whether Cutrone, who will be promoting both her book (with at least one Barnes & Noble in-store appearance) and Bravo show (everywhere) this month in addition to running her company, has given any thought to hiring a publicist of her own, it comes down to one question. “First of all, who would I hire?” Cutrone asked. “And secondly, I’m not going to call a friend of mine at Vanity Fair and be like, ‘Yo, I think it’s really time for me to be a Fanfare [feature subject]’ — I’m just not going to do that. I think that being on Bravo and being on MTV and everything — having that is enough p.r.”
credit - — Nick Axelrod @ WWD
Click here to read an excerpt from Kelly's book "If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You"
Click here to pre-order Kelly's book "If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You" from Amazon
Joe Frances threatens to liven things up at Voyeur by pulling Jayde's Nicole's Hair (Again!)
After last year's Guys and Dolls incident, things were a bit awkward when Joe Francis arrived at Voyeur while Jayde Nicole was still waiting to get inside the club.
Both struggled to get past the velvet rope, and finally, only Jayde Nicole was allowed inside.
When a photographer complained of being bored, Joe Francis joked, "I mean, do you want me to like go pull Jayde Nicole's hair or something."
Sorry, but how is that funny? Once an a**hole...always an a**hole!
Saturday, January 16, 2010
Jayde Nicole Playmate Data Sheet
This was sent to me by Hills Freak reader Cassandra
Cassie wrote: "I wanted people to see that Jayde hasn't had any surgery. You can see especially in the middle picture (grade 8) her eyes, mouth are unique, but real. She has a sister in High School and they look pretty similar and I just thought of her reading some of the things people post. Especially with what Heidi has done to herself, which is tragic, people are making jokes she looks plastic like Jayde. Just when I read how affected Heidi was by what people said about her, I thought about Jayde's little sister.And how she must feel when she reads or hears some things that are so cruel, I don't understand what people enjoy about saying such things. Even if people don't like Jayde, I think it's fair to show proof that she's all natural, as she's always claimed to be."
well said - - thanks Cassie : )!
The media can be particularly hard on women and unfortunately sometimes we are just as hard on each other. If there's one thing this whole Heidi surgery debacle has taught me is that we should all be a little kinder to one another online and in RL.
Lauren Conrad loves the ‘Jersey Shore’
Although she may have fled from the Hills to pursue other ventures, Lauren Conrad hasn’t extinguished her love for MTV as the starlet now tunes into Jersey Shore for her fix of reality TV. “No. I haven’t seen it since I left,” Lauren speaks of her former reality show the Hills while out at the Keri Feinstein Golden Globe Style Villa, “But I watch ‘Jersey Shore’ so I am still supporting MTV.”
“Last night was the highlight, it was a double episode. There was two! There’s this one part where Ronnie hits a guy and they don’t really get the hit… Ronnie knocks him out,” Lauren gushes of her new TV obsession to reporters.
And with fans swooning over Jersey Shore characters such as Snookie and Mike “The Situation,” Lauren tells reporters, “I really like J Wow because she can throw a punch!”
But the L.A. Candy author is keeping herself very busy asides from her weekly reality fix as she gets set to celebrate her upcoming 23rd birthday.“I’m going to do a birthday party on the 30th over at the Roosevelt,” Lauren explains her plans for a celebration although she won’t be as busy with her boyfriend Kyle Howard on Valentine’s Day.
“I usually don’t make plans for Valentines Day. It’s so forced. I would rather get a sweet surprise on a Tuesday and reservations are impossible,” Lauren tells OK! on Friday.
credit - OK Magazine
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